Learn How Social Media has Changed Public Relations
Leading DFW reporters and a PR agency will share tips on how to maximize the effectiveness of your public relations by using social media
In response to recent requests from SMB Dallas members, the June meeting will feature a panel discussion on PR and Social Media work together. Understand and learn how to use PR & social media in today’s digital media world.
You will hear from Dom DiFurio, breaking business news reporter for the Dallas Morning News and Eline de Bruijn, digital producer for channel 5 NBCDFW TV. Paige Dawson, founder, and president of MPD Ventures will provide a PR agency perspective.
As they share how they work in print/digital and broadcast (TV). You’ll learn:
What works and doesn’t work from perspective of both media and agency
How to leverage social media before, during and after to accelerate your success
A better understanding of public relations and social media
Paige Dawson, founder & president, MPD Ventures Company
A storyteller and relationship builder, Paige fell in love the field of public relations 25 years ago and has worked with hundreds of executives, entrepreneurs, and companies to raise brand awareness, share expertise, and be in the right conversations with local, national, and industry media outlets (and now bloggers and podcasters). At every stage, she weaves in social media to create a more relevant, authentic, and valuable experience for media, company, and ultimately the end consumer.
Dom Difurio, Breaking Business News Reporter, Dallas Morning News
Dom is a reporter/producer writing breaking news about the companies and transactions that shape our life in North Texas. Dom helped lead the newspaper through its digital first transformation several years ago and served on its audience engagement team. He considers himself among the many transplants that moved to Texas from the crowded coasts who found more than enough reasons to call it home.
“As algorithms change and major social media companies continue to make decisions that muddy how truth is disseminated, responsible journalists are utilizing every platform available to build deep, trustworthy relationships with readers around facts in a polarized time.”
How business professionals can best work with journalists in an environment where social media content might be the only thing our readers see.
How social media has changed, benefitted and devastated newsrooms — especially local newsrooms.
Eline de Bruijn, Digital Producer, NBCDFW
Eline de Bruijn is a Digital Producer at NBC DFW where she writes breaking news stories, works with the NBC 5 Today team, posts on the station’s social media pages, edits reporter web stories and hosts their Instagram Stories “newscast” Get Connected. She has a knack for hunting for […]