In 2014, Ivonne joined Avocados From Mexico as the Head of Digital Marketing, and built the organization’s digital practice from the ground up, based on the principles of digital transformation.
At AFM, she oversees all things digital, keeping the company on the cutting edge of the web across the organization’s four business segments: general market, Hispanic market, Foodservice and Shopper.
Under her leadership, AFM’s digital work has won multiple accolades including: the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for three consecutive years, 2015, 2016 and 2017; and top #1 in 2018; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes.
Additionally, during the three years she has led the organization’s digital efforts, AFM has been recognized as: “The most engaging Cinco de Mayo brand on Facebook”, and it has won a Silver Communicator Award for AvocadosFromMexico.com and a Gold Stevie in the Food and Beverage Websites category.
Ivonne also seats in the board of the Dallas/Fort Worth Interactive Association, advises the Board of Directors of Traction Labs, one of the most innovative digital marketing tech companies in Silicon Valley; and has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, best digital marketing practices, and digital transformation strategies. It’s what she calls her small contribution to help push the industry forward.
Innovation, disruptive creativity and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.