How to analyze Social Media Analytics w/o being a Marketing Expert?
Social media platforms offer lots of numbers to analyze, but what do they really mean?
How should we interpret the data? What Key Performance Indicators (KPI’s) matter to our businesses? Which data points reflect these KPI’s? These questions and more will be covered in our upcoming panel discussion. The “Where-What-How of Data Analytics” for Social Media Marketing is coming to SMB.
Our panelists will start with some basic insights into the data on each of the following platforms – LinkedIn, Facebook and Google Analytics and then move on to how we can best leverage our findings, by sharing some of their client experiences. This session is focused on the free tools and not the robust ones that are available at a premium.
Bring your questions for our panelists. Great questions make great learning experiences for all!