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How To Use Social Media To Win Merkle’s “Best Digital Super Bowl Campaign”, with Ivonne Kinser

How To Use Social Media To Win Merkle’s “Best Digital Super Bowl Campaign”, with Ivonne Kinser

Ivonne Kinser will tell how Avocados From Mexico has become the only brand who’s Super Bowl digital campaign has been within the top spot for four years in a row.  This year (2018) Avocados From Mexico Super Bowl social media campaign was rated by Merkle as the ‘Top Brand By Digital Marketing Excellence’ and ‘Most Mentioned Advertiser On Social Media For The Entire Social Media Day During The Super Bowl’.  Come find out what it takes to what it takes to compete head-to-head against such major brands as Tide and Budweiser.

Ivonne Kinser
Ivonne Kinser

In 2017, the American Advertising Federation included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising community who are breaking the glass ceiling.

In 2002, after spending several years in traditional advertising, she led the first digital marketing efforts of American Airlines in 19 countries across the Latin American region. Since then, she has specialized in the interactive space.

 Through the span of her 18-year marketing career, Ivonne has played leadership roles in multiple corporations as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide and The Richards Group, working with well-known brands in almost every category. From top CPG brands such as Unilever, to some of the largest retail corporations such as The Home Depot, and everything in between from automotive to transportation, tourism, food service, telecommunications and manufacturing.

In 2014, Ivonne joined Avocados From Mexico as the Head of Digital Marketing, and built the organization’s digital practice from the ground up, based on the principles of digital transformation.

At AFM, she oversees all things digital, keeping the company on the cutting edge of the web across the organization’s four business segments: general market, Hispanic market, Foodservice and Shopper.

Under her leadership, AFM’s digital work has won multiple accolades including: the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for three consecutive years, 2015, 2016 and 2017; and top #1 in 2018; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes.

Additionally, during the three years she has led the organization’s digital efforts, AFM has been recognized as: “The most engaging Cinco de Mayo brand on Facebook”, and it has won a Silver Communicator Award for and a Gold Stevie in the  Food and Beverage Websites category.

Ivonne also seats in the board of the Dallas/Fort Worth Interactive Association, advises the Board of Directors of Traction Labs, one of the most innovative digital marketing tech companies in Silicon Valley; and has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, best digital marketing practices, and digital transformation strategies. It’s what she calls her small contribution to help push the industry forward.

Innovation, disruptive creativity and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.


Thursday, March 29, 2018
7:15 AM to 9:00 AM

Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Coffee & Networking: 7:15 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up: 8:45 – 9:00 am