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A Super Bowl Social Media Campaign That Delivered 3.2 BILLION Impressions

Ivonne Kinser will tell how Avocados From Mexico has become the only brand who’s Super Bowl digital campaign has been within the top spot for three years in a row.  This year (2017) the Avocados From Mexico Super Bowl social media campaign delivered 3.2 BILLION impressions, becoming the “most talked about campaign of the Super Bowl”. A senior analyst of the global analytics firm Brandwatch described AFM’s results as “UNPRECEDENTED” – Never done before.

Ivonne Kinser
Ivonne Kinser

Ivonne Kinser has been leading the digital and social media efforts at Avocados From Mexico for 3 years and has collected multiple accolades within that period of time. Most recently she made the list of “20 women to watch in Dallas Advertising” earning the “Shining Star” Award. She was recognized by the American Advertising Federation Dallas in a list of women breaking glass ceilings in the industry with innovative and disruptive ad work. Ivonne has spent the last 15 years specializing in the interactive space. Back in 2002, she led the first digital efforts of American Airlines in the Latin American region, including the development of the airline’s multiple websites across the region. She also spent several years on the agency side with some of the best-known advertising groups such as Lintas, McCann Erickson Worldwide, and the Richards Group. On the corporate side, she has held senior director roles at several companies including the technology startup Joinem, and the all-American apparel manufacturer Haggar Clothing.

@IvonneKinser

MEETING INFO & AGENDA

When
Thursday, July 27, 2017
7:15 AM to 9:00 AM

Where:
Offices of Freeman+Leonard / BravoTECH
Heritage Square I – 10th Floor
4835 LBJ Freeway, Dallas, TX, 75244
View on map / get directions

Agenda:
Coffee & Networking: 7:15 – 7:45 am
Speaker(s): 7:45 – 8:45 am
Closing and Wrap Up: 8:45 – 9:00 am

2018-09-07T13:11:39+00:00